Massimo Baiardo is currently International Sales Director at Cannon Instrument. He earned his Bachelor of Industrial Chemistry at Genova University in Italy and his PhD in Materials Engineering from the Polytechnic of Milano, Italy in 1999.

After completing his PhD, Massimo accepted a position as Senior Scientist at ‘’Ciamician’’ Laboratories of Bologna University, Italy, where he worked for 7 years.
In 2003 he joined TA Instruments Italy as post-sales support and application specialist, focusing on the development of customer’s satisfactions. In 2007 he became International Customer Support Specialist focusing on EMEA distribution countries. In 2011 he was assigned the responsibility of the overall TA Instrument distribution channel business in the EMEA region as International Technical Manager.

He is co-author of patents and several papers published on international scientific journals.